Jana Krošláková
During studying for her BA in Fashion Promotion and Imaging at the University for the Creative Arts in Epsom, Jana Krošláková has further developed her unique style of visual communication, building upon her more technical fashion design background.
Portraying her imagination through fashion photography and moving image, including stop motion animation and sound design, has become her second nature. The combination of these techniques has become a significant tool of expression in her latest photography/film project where she reflected, among other elements, on her cultural background, exploring the traditions of rural Bohemia.
She expanded her skills and knowledge in graphic design and typography, becoming a confident multidisciplinary visual communicator and storyteller.
Alongside the guidance of artists such as Vivienne Griffin, Willem Jasper and Fabienne Hess, her work has been influenced predominantly by surreal art, absurd literature and art house cinema together with social stigmas and human psychology.
My artistic practice
My portfolio is to showcase not only my creativity but also the technical skillset and diligence needed to bring commercial and artistic projects to life.
In my artistic practice, I tend to explore the impacts of dominant cultures, or subcultures, and their influences and effects on society, people’s behaviour or the clarity of one’s minds.
An investigation of the simplicity and basics of human existence, in opposition to the negative effects of hyper-connectedness in the contemporary world, are fundamental topics within my non-commercial projects.
I pay close attention to the emotional connection with my audience, using various disciplines of visual communication to provoke feelings of nostalgic gratification and relatedness or, inversely, feelings of disturbance and discomfort.
Dark humour, undertones of criticism and a mainly grotesque portrayal are emblematic of my artistic work together with being disposed to the rejection of moral values in favour of a more irrational vision of life.
Jana Kroslakova is based in London.