DIGITAL AUDITS
INVESTIGATE, IDENTIFY, OPTIMISE, DELIVER.
After each client's onboarding, I conduct a thorough forensic investigation into their digital health, online discoverability, website performance, site authority, internal and external links, and SERP position. I identify gaps in keywords, topical relevance, content frequency and quality, and research key players within their niche. Using tools such as SEMrush, Ahrefs, Moz, Keywords Everywhere, and Google Ads, I back up my analysis with valuable data.
REVIEWING
THE OVERALL DIGITAL HEALTH.
CASE STUDY - THE BARNS
As part of their digital strategy development, I conducted a thorough digital audit to assess their digital presence. I investigated their existing digital channels, identified opportunities, and suggested the implementation of best digital practices to enhance their online presence across multiple channels.
Key focus points
of digital audit.
Understanding
and outlining USP(s) and understanding
the key business models.
Suggesting the implementation of strategies for both business models with different approaches.
Highlighting key observations in UX design.
Outlining missed opportunities.
SERP position and discoverability.
Comparing The Barns' IG content with their competitor.
Comparing The Barns' FaceBook profile with their competitor.
Comparing The Barns' LinkedIn profile with their competitor.
In-depth research into competitors' online presence and best practices.
Outlined the importance of building positive customer reviews, encouraging proactive monitoring and review management
Suggesting CRM deployment, Google Search Console, and Google Analytics integration to understand customer insights.
Paying attention to backlinks.
Growing importance of voice search optimisation.
Growing importance of voice search optimisation.
Key website optimisation,
social media improvements,
and paid campaign suggestions.
Detailed breakdown of suggested social media platforms.
