DIGITAL MARKETING STRATEGIES
SOCIAL MEDIA STRATEGIES, SEO, CONTENT STRATEGIES, PPC, ANALYTICS, AND KPI TRACKING.
Throughout my career in digital marketing, I have worked with clients across various industries to help them gain a deeper understanding of their position in the digital landscape. I focus on identifying key opportunities for improvement and emphasising the importance of integrating both basic and advanced practices into their strategies.
PARTNERING WITH PACIFIC MARKETING.
During my time at J9, we partnered with Pacific Marketing to help them expand their services beyond CRM implementation. By offering comprehensive digital marketing strategies and detailed reports, we were able to provide additional value to their clients and enhance their overall service offering.
I have developed a detailed roadmap outlining how, as a Digital Marketing Strategist, I can assist their clients. This diagram highlights my step-by-step processes involved in bringing successful marketing strategies to life.
Optimising Social Media Campaigns for Greater Success.
High-performing social media campaign requires a strategic and data-driven approach. This includes identifying gaps in the client’s content calendar, determining the best-performing social media platforms within their niche, and conducting in-depth competitor analysis. Additionally, recommending quick fixes and implementing best SEO practices across their digital presence can significantly enhance visibility and engagement.
In The Barns' case (luxury countryside lodges), the key focus was on user-generated content (UGC) and strong incentive-driven strategies, which helped build authenticity and trust.
Explaining the
importance of social media strategies and suggesting two methods of implementation.
Determining the effective
social media platforms for The Barns.
Key takeaways
from comprehensive competitor analysis.
Key focus points,
Website and social channel suggestions,
Engaging content outline.
Defining the campaign phases and the
funnels within them.
Outlining the potential return on paid and organic campaign elements. Defining and setting goals.
Listing deliverables.
Building a social media competition strategy.
Diagram outlining two objectives of social media competition for the client.