E-COMMERCE
E-COMMERCE WEBSITE
ONEDGE Fitness (2020–2024)
I founded ONEDGE, an activewear brand, and developed its e-commerce site after conducting in-depth research and identifying gaps in the UK market. The brand was created to offer customers unique designs and distinctive prints, bringing style and individuality to their gym wardrobes.
E-COMMERCE DEVELOPMENT | DIGITAL MARKETING | CONTENT STRATEGY | DATA ANALYSIS | EMAIL AUTOMATION
I developed a fully responsive e-commerce website using Shopify, implementing custom CSS Liquid and HTML edits
to enhance user experience and optimise sales funnels.
To build brand identity, I carried out multiple photoshoots, filmed and edited promotional videos,
and designed eco-friendly packaging and marketing materials. I ensured brand consistency across multi-channel digital assets,
leading to 5K+ organic social media growth within 12 months through active audience engagement.
My marketing strategy focused on user-generated content (UGC), collaborating with affiliates and micro-influencers, which resulted in a 73% increase in sales. I executed blog strategies with topical relevance, SEO content clusters, and internal linking, boosting discoverability and customer engagement. Additionally, I designed and managed email and social media campaigns using Klaviyo, Meta Ads, Google Ads, and PPC, continuously optimising performance through Google Analytics, Search Console, and Shopify insights.
This project allowed me to expand my expertise in e-commerce development, digital marketing, content strategy, and email automation, successfully blending creativity with data-driven decision-making.
