EMAIL MARKETING STRATEGIES
CASE STUDY - THE BARNS
For our client, The Barns, I designed a comprehensive email marketing strategy tailored to their needs. My approach focused on ensuring they understood the key elements of effective email campaigns while implementing essential performance metrics to track success. A core requirement was to empower them with the knowledge and skills to independently execute our strategy in the future.
Focus on Deliverability.
Email List Building.
Frictionless Customer Journey.
Highlighting the key types of
email marketing campaigns
to focus on.
Thorough explanation of
key practices to improve email deliverability.
Highlighting the importance of attention-grabbing subject lines
to improve
open rates.
Encouraging the measurement and monitoring of KPIs by having tracking in place.
Recommending Mailchimp as the most suitable platform for the client's size.
Emphasising the importance of a well-defined email marketing strategy as a key driver of success.
ensuring that campaigns are targeted, engaging, and data-driven, leading to higher deliverability, improved open rates, and increased conversions.
By aligning email marketing efforts with business goals, brands can nurture customer relationships, enhance engagement, and maximise ROI.
Identifying strengths, weaknesses,
and opportunities for the client.
Setting clear objectives and goals.
Suggesting four campaign types.
Identifying segmentation.
Drafting a diagram and roadmap of the campaign for newsletters.
Drafting a diagram and roadmap of the lead nurturing campaign.
Drafting a diagram and roadmap of
the promotional campaign.
Drafting a diagram and roadmap
of the seasonal campaign.
Creating a comprehensive
email marketing schedule, including the subject lines, timeline,
type of content, segmentation,
and KPI metrics.